Social Marketing
- A Short Course in Social Marketing
- Case Studies, Division of Nutrition and Physical Activity, CDC (USA)
- Population Services International
- Social Marketing and Public Health--Lessons from the Field, A Guide to Social Marketing
- Social Marketing Institute
- Social Marketing OPC
- THCU Literature Searches
- The Social Marketing Network
- The Social Marketing Toolkit - a self-learning module and evaluation (Health Canada)
- Toolkit: Implement a Social Marketing Effort
- Weinreich Communications Social Marketing
- Why Bad Ads Happen to Good Causes: and How to Ensure They Won't Happen to Yours A guide for creating more effective public interest print advertising featuring new data from an unprecedented 10-year study by RoperASW. 2002
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