• A Short Course in Social Marketing [1]
• Case Studies, Division of Nutrition and Physical Activity [2], CDC (USA)
• Population Services International [3]
• Social Marketing and Public Health [4]--Lessons from the Field, A Guide to Social Marketing
• Social Marketing Institute [5]
• Social Marketing OPC
  • The Health Communication Unit [6]
  • Health communication campaign project plans [7]
• THCU Literature Searches [8]
• The Social Marketing Network [9]
• The Social Marketing Toolkit - a self-learning module and evaluation [10] (Health Canada)
• Toolkit: Implement a Social Marketing Effort [11]
• Weinreich Communications Social Marketing [12]
• Why Bad Ads Happen to Good Causes: and How to Ensure They Won't Happen to Yours [13]A guide for creating more effective public interest print advertising featuring new data from an unprecedented 10-year study by RoperASW. 2002

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